COVID-19 and consumer behaviour: A bibliometric analysis

Purpose:- This study was aimed at extending the understanding of Covid-19 literature regarding Consumer Behaviour by using bibliometric technique analysis. Design/Methodology/ approach:- The current adopts analysis and based on records extracted from Scopus database. database selected since it known to be major citation abstract peer-reviewed covering an extensive collection topics. Findings:- findings suggested that most influential authors in area were Graffigna, G. leading others producing documents (16) searched area. Furthermore, key co-occurrence showed ‘pandemic’, ‘social media’, ‘consumer behavior’, distancing’, ‘lockdown’ as main keywords. Research limitation/ Implications:- research applied specific keywords which might have limited results. We also different thresholds while screening analyzing exclude important worth-noticing piece data documents. categorized relevant Behavior. It overlook other more used Originality/value:- designed extend with first its kind would aid comprehending phenomenon future directions.